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When we think about the most important relationships in business and life, our minds often go straight to clients, prospects, team members, or family.

"People really make decisions on emotion, and then they justify it with logic." Ever wonder why your expertise isn't translating into closed deals? Danny Bobrow, creator of the Persuasion Blueprint, reveals why technical competency alone isn't enough—and what actually builds trust in human-to-human business relationships.

Join host Lady Jen Du Plessis as she sits down with Daniel A. Bobrow, creator of The Art of First Impressions and president of AIM Dental Marketing, to explore the power of persuasion in business.

I attended a pre-Thanksgiving yoga class. Having made explicit reference to the potential interpersonal challenges associated with family get togethers over the Holidays, my instructor got me thinking about yoga’s place in helping prepare for such interactions.

In an era where conversations about the Middle East often devolve into acrimonious debate, Tarek Masoud’s interview series at Harvard’s Kennedy School of Government Belfer Center stands out as a masterclass in how to frame discussion with dignity, empathy, and rigor.

How Anger Hijacks the Brain and Sabotages Judgment It’s a provocative title, yes. It’s also a neurological truth. When we’re angry, we become cognitively impaired. Not permanently, of course but, in the heat of the moment, our brain’s ability to process information, weigh options, and make sound judgments is dramatically compromised. The Brain on Anger: A Hijacked System When anger flares, the amygdala, the almond-shaped structure deep in the brain, activates like a fire alar

Real-World Lessons in Persuasive Repair In the world of persuasive communication, we often focus on the opening move, the pitch, the framing, the story that captures attention. But what happens when the first impression falters? What if the initial contact is not just underwhelming, but off-putting? That’s where the true test of persuasion begins, not in the perfect delivery, but in the recovery. Recently, I had an experience that reminded me why The Persuasion Blueprint does