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Collaboration in The Persuasion Blueprint
Collaboration is the third pillar in The Persuasion Blueprint’s Circle of Persuasion (Caring, Connection, Collaboration). If Caring ensures empathy and Connection builds trust, Collaboration is where ideas are co-created, ownership is shared, and solutions emerge that neither party could have achieved alone.
Jan 143 min read


From Instinct to Action
Persuasion is often misunderstood as a tool for manipulation. In reality, it is the art of aligning human instinct with thoughtful action, of helping our brains “play nice with themselves.”
Jan 54 min read


Vendors - Neglect Them at Your Peril
When we think about the most important relationships in business and life, our minds often go straight to clients, prospects, team members, or family.
Dec 29, 20254 min read


Yoga and Persuasion
I attended a pre-Thanksgiving yoga class. Having made explicit reference to the potential interpersonal challenges associated with family get togethers over the Holidays, my instructor got me thinking about yoga’s place in helping prepare for such interactions.
Dec 7, 20255 min read
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