Phone Skills Mastery
Add This Powerful Tool Into Your Practice and See New Patient Flow Skyrocket!
The Art Of First Impressions© (TAFI) includes:
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Phase One
The Art of First Impressions Instructional Workbook including 2 hours of audio coaching.
2
Phase Two
Ninety-minute interactive coaching session.
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Phase Three
Confirming mastery of The TAFI©️ Introduction.
4
Phase Four
Recorded practice calls reviewed ‘one-on-one’ with your Team.
5
Phase Five
Quarterly ‘Booster Shot’ Sessions to address specific challenges ‘faced’ by Team Members.

Daniel A. ‘Danny’ Bobrow working with Bothell-based practice Crisafulli Dental as they master The Art of First Impressions
What Our Health Partners Say
"Danny is non-stop. He is constantly pushing, pulling, and carrying others towards success. He is an interested listener that asks the right questions to find what a person needs and how he can help them. With his thirst for knowledge, curiosity, and inquisitive nature, Danny can bring a new perspective to almost any problem. I have worked with Danny on a number of projects and found that his enthusiasm, focus, and organizational skills were the essential ingredient that we needed to succeed.”
— Marty Jalove
"TAFI© helped our Team achieve the ‘next level’ of customer service. Our ability to book solid appointments has increased markedly, resulting in a significant increase in production and treatment acceptance. Equally important, getting these first-time callers to become patients has vastly increased the return on our marketing investment.”
— William McCune, DDS
Creekside Dental
"TAFI has been great for us because it’s structured but not scripted. This is great because my Team loves to ‘color inside the lines,’ but not be told what color to use! They [simply] follow the structure and know they’re conveying the message I want them to, while authentically communicating as themselves. On a personal note, I love the information you share on the basics of communication and how new skills are learned. That has allowed me to be a better teacher and supporter of others in the learning process.”
— Daniel Roberts, DDS
North Ottawa Dental Services
Make learning fun and easy with sample call recordings, practice exercises and a full year of quarterly updates to increase and reinforce your new found skills.
Learn to Immediately:
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Establish rapport
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Convey empathy
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Exude enthusiasm
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Minimize ‘the visual gap’
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Immunize against ‘the self-fulfilling prophesy trap’
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Take firm control of the conversation and much more!

Be A Master Telephone Communicator!
Bill and Danny have learned that, when a practice implements an effective dentistry marketing plan, ‘getting the phone to ring’ is a relatively simple matter. However, what happens after the phone rings is just as important as getting it to ring in the first place, and it is the potential for a ‘disconnect’ at this crucial point in the patient-practice relationship that The Art of First Impressions© (TAFI) was created to address. Because the keys to effective learning include repetition and coaching, The Art of First Impressions© (TAFI) includes sample call recordings and exercises for you to practice your newfound skills, and a full year of coaching to increase and reinforce your learning.

Daniel A. ‘Danny’ Bobrow
President of AIM Dental Marketing®

Bill Blatchford, DDS
Mr. Bobrow and AIM Dental Marketing® have, since 1989, helped thousands of dental practices “take aim” with their marketing by implementing cost-effective and image-conscious marketing and patient communications strategies.
President of Blatchford Solutions
Since 1990, Dr. Blatchford, a former practicing dentist, has coached thousands of dental practices including many of the top producing practices throughout North America. Dr. Blatchford is also an internationally sought-after speaker.
