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Tarek Masoud and the Art of Respectful Dialogue
In an era where conversations about the Middle East often devolve into acrimonious debate, Tarek Masoud’s interview series at Harvard’s Kennedy School of Government Belfer Center stands out as a masterclass in how to frame discussion with dignity, empathy, and rigor.
Dec 2, 20252 min read


Angry People Are Stupid
How Anger Hijacks the Brain and Sabotages Judgment It’s a provocative title, yes. It’s also a neurological truth. When we’re angry, we become cognitively impaired. Not permanently, of course but, in the heat of the moment, our brain’s ability to process information, weigh options, and make sound judgments is dramatically compromised. The Brain on Anger: A Hijacked System When anger flares, the amygdala—the almond-shaped structure deep in the brain—activates like a fire alarm.
Nov 28, 20253 min read


When the Bot Fails but the Brand Wins
Real-World Lessons in Persuasive Repair In the world of persuasive communication, we often focus on the opening move—the pitch, the framing, the story that captures attention. But what happens when the first impression falters? What if the initial contact is not just underwhelming, but off-putting? That’s where the true test of persuasion begins—not in the perfect delivery, but in the recovery. Recently, I had an experience that reminded me why The Persuasion Blueprint doesn’
Nov 18, 20254 min read


Blind Enthusiasm
When Passion Derails Persuasion Blind Enthusiasm and How to Get It Right There’s a fine line between enthusiasm and overexcitement. Cross it too early in a persuasive conversation, and you risk alienating the very person with whom you are trying to engage. I recently experienced this firsthand during a conversation with a representative from a blood-test-based fitness monitoring and enhancement service. What began as a promising inquiry into a potentially transformative offer
Nov 4, 20254 min read


Reaching The Summit
What Adventure Racing and Mountaineering Taught Me About Persuasive Communication By Daniel A. ‘Danny’ Bobrow, founder of The Persuasion...
Oct 2, 20253 min read


Charlie Kirk - Master of Persuasion in a Time of Polarization
In an age where political discourse often feels like trench warfare—entrenched, bitter, and devoid of grace—Charlie Kirk stood out, not merely for his convictions, but more so for how he communicated them. Whether you agree with his ideology or not, his approach to public dialogue offers a masterclass in persuasion, one that aligns strikingly with the tenets of The Persuasion Blueprint.
Sep 13, 20252 min read


When Memory Meets Messaging Touring Through the Circle of Persuasion
Over the past several weeks, I’ve taken a deep dive into a niche world that’s emotionally charged and in which persuasion plays a critical role: selecting a memory care facility. These initial walkthroughs aren’t just facility tours—they’re high-stakes conversations between adult children and facility personnel navigating the difficult process of finding dignified, compassionate care for a parent showing signs of cognitive decline. They’re not just looking for square footage,
Sep 10, 20254 min read
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